The average age in many clubs can be over 65 years of age and this added to the closed tradition that some private members’ clubs foster – one of strict dress codes, out of date traditions and unwillingness to embrace modern options available to them will make for a very difficult future for these clubs.
Sadly, the younger golfers with potentially 40 years of playing ahead of them often feel isolated and frustrated by the restrictions put on them by their golf club. Higher student debt, lower wages, and fewer job opportunities mean that a game as expensive as golf will naturally suffer. The modern world is defined by variety and most industries have adapted to offer more options for the consumer and golf should be no different. We believe we have found the solution to this by creating Membership packages that fit around the modern lifestyle and will attract younger generations back into golf memberships.