Now the dust has settled on the long awaited one on one match between Tiger Woods and Phil Mickleson, its probably a good time to analyse the event.
It was a winner takes all ($9m) shoot out at Shadow Creek in Las Vegas with added side bets and PPV revenue share for each player. It was billed as the two old foes going toe to toe but in reality, any hatchets have long been buried and the two players are now on friendly terms. If this had of happened 15 years ago it would have been compulsive viewing due to their obvious dislike of each other, but as it happened it came across more of a ‘pillow fight’.
There has been so much comment before and after the match, with many high profile detractors labelling it obscene and vulgar due to the huge prize fund. There was money generated for charities in side bets but it did seem a bit insignificant, compared to the huge take home prize for the winner.
Two things that stand out. Whatever your view ‘The Match’ got people talking about golf again, which is what we desperately need. In the UK at the moment golf is feeling a bit sorry for itself, we need to find out new and inventive ways to breath life back into our game and events like this can help.
Secondly if there are future high profile matched like this the organisers and players should be a bit more savvy with how they use and distribute the money. The idea of a big-time player shoot out is a TV PPV winner with many different player permutations for the future. If they had just put a larger revenue/prize share into local and national charities rather than into the pockets of multi-millionaires, this event would have been an amazing PR success – hopefully they will try it again and learn some PR lessons.
What do you think of The Match? Was it good for golf? Get in touch and leave your comments