Last weekend the annual BBC sports personality awards were held with the big prize going to Tour de France winner, Geraint Thomas. From a golf point of view, it was great to see that the World Sports Star award went to Francesco Molinari for his amazing year in 2018.
Moilinari won the British Open in July, helped win the Ryder Cup in September, won the Race to Dubai and was named European Tour Golfer of the Year. By any standards, 2018 was a great year for the Italian and so his award was well deserved.
Missing Golf Star
There is generally always controversy when awards are given out as most people cannot agree who is worthy. On Sunday night there was a storm of a debate surrounding another top golfer who has had a great year in 2018, which was somewhat exacerbated by a hint of indifference for the ladies game of golf.
At the age of 22 years old Georgia Hall scaled the heights of the women’s game this year by winning the Ladies British Open against the games top players. On Sunday night her name was not among the shortlist of sports people who had a chance to win the main prize.
There were many opinions as to why her name did not appear but it is generally accepted that ladies professional golf isn’t high in the public consciousness. The real problem starts at the grassroots where it is very difficult to ‘sell’ the game to girls.
The game has inherent problems; it’s difficult and needs time and patience, there are too many old fashioned rules and there are so many other ‘more exciting’ sports and past times.
The game must be marketed and packaged better to young people, more exciting shorter games can help and additional facilities including footgolf can open the doors for new golfers.
At Love Golf we are helping the industry one Club at a time; we have some great initiatives to promote golf and also help golf clubs flourish. If you are a golfer and would like to hear about our 21st-century memberships or a Club who would like help to generate more revenue, please get in touch.